New Brand and Website Launch
It has been an exciting journey for members and staff of the Friends working on the design of the new website and branding. After months of working together, identifying the best way to demonstrate how the Friends brand would connect with the Women’s and Children’s Hospital and the broader community. The day has finally come.
![2021-03-19_04.jpg](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616632933815-PCWQEAD9J6EVAX6QUQ5T/2021-03-19_04.jpg)
![2021-03-19_07.jpg](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616633278475-Z2MMW7B0SO96T4BQVJM0/2021-03-19_07.jpg)
![Phil Robison, Executive Director, Corporate Services WCHN](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616633348557-QVNJYT0H261BZE9FNT06/2021-03-19_06.jpg)
![Emilia Chignola, Volunteer Website Coordinator Friends of WCH](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616633362268-WVWMXBOPQS0DUFIODKAJ/2021-03-19_13.jpg)
![Adrian Richards, Biomedical Engineering Manager WCHN](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616633376486-FGMY1CDEVSAYRDH3PHI3/2021-03-19_19.jpg)
![Angela Potter, Head of Unit, Respiratory Physiotherapy WCHN](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616635950211-159ASFNWAREZK7267ZE3/2021-03-19_26.jpg)
![Pauline Linke, President Friends of WCH](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616635630426-PTCNMEJNJ50XCPN58FYF/2021-03-19_27.jpg)
![Scott Rouse President Australian Professional Firefighters Foundation and Prof. Ross Haslam AO Patron Friends of WCH](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616635934832-JSIPJ5RMEP5GUVAYJTQ8/2021-03-19_29.jpg)
![Shane Chamings Branch Manager Goodwood Community Bank and and Prof. Ross Haslam AO Patron Friends of WCH](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616633415923-VO7NQNSGMJV0E4V22F4C/2021-03-19_31.jpg)
![Emilia Chignola Volunteer Website Coordinator Friends of WCH and and Prof. Ross Haslam AO Patron Friends of WCH](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616633432139-2WEPNXN4OR5HQO5M8QHX/2021-03-19_33.jpg)
![Chantal Baker General Manager Adelaide Royal Coach Hotel and and Prof. Ross Haslam AO Patron Friends of WCH](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616633437376-K0T3XKDI8VV7LNRSSPK9/2021-03-19_34.jpg)
![Carolina Cruz Marketing & Communication Volunteer, Andrew Wade Business Manager Friends of WCH and Emilia Chignola Volunteer Website Coordinator Friends of WCH](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616635769669-VIT02OJ2CT0ETADJQ623/2021-03-19_01.jpg)
![Andrew Wade Business Manager Friends of WCH and Angela Potter Respiratory Unit Head WCHN](https://images.squarespace-cdn.com/content/v1/5f72c6b8347ceb5d40118266/1616636186319-AHVD63VBUQ716ZNWUI29/2021-03-19_38.jpg)
Members, supporters and staff participated in the launch of the Friends new brand and website. Emilia, Friends Volunteer Website Coordinator explained to the audience the process of how the goals set were achieved and the alignment the new brand has with the Friends values.
The new logo focuses on “Friends” using blue as the primary colour because it symbolises trust, loyalty, and wisdom. The second colour yellow, is the colour of sunshine associated with joy, happiness and energy. Likewise, the new website has been designed to focus on visitors’ experiences and functionality, aligning with the Friends colour scheme which allows for easier access to any information required.
The Friends would like to thank all volunteers and members that assisted with the new design. In particular a special thank you to Emilia for the countless amount of hours she contributed to achieving this incredible outcome.
Friends would also like to recognise and thank its supporter’s that attended on the day. All were presented with a Certificate of Appreciation. The Friends supporters include
· Australian Professional Firefighters Foundation
· Community Bank Goodwood, Bendigo Bank
· MTMM